First name:

Last name:

Age:

Country:

Email:

Phone number:

Customer problem:

What customer problem does your product and/or service solve?

Product/Services:

Describe the product or service that you will sell and how it solves the customer problem, listing the main value proposition for each product/service.

Target market:

Define the important geographic, demographic, and/or psychographic characteristics of the market within which your customer segments exist.

Customers:

Outline your targeted customer segments. These are the specific subsets of your target market that you will focus on to gain traction.

Competitive advantage:

What is your company’s competitive or unfair advantage? This can include patents, first mover advantage, unique expertise, or proprietary processes/technology.

Competitors:

Describe the competitive landscape and your competitors’ strengths and weaknesses. If direct competitors don’t exist, describe the existing alternatives.

Business model:

What strategy will you employ to build, deliver, and retain company value (e.g., profits)?

Sales/Marketing strategy:

What is your customer acquisition and retention strategy? Detail how you will promote, sell and create customer loyalty for your products and services.

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